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Internet marketing can be a great way to increase the success of your business. This article offers some basic guidelines for using online marketing techniques to drive your business.

A site-wide link appears on each page of your website. This links are typically found at the end of pages and give your customers direct access to your home page or a product order page. It is very helpful to organize site wide links in a menu, describing each page briefly.

Search engine spiders will use meta tags to classify your site. These tags are very important in your HTML code and will only be seen by search bots. The order of the meta tags is important. The first ones on the list should be most relevant. Meta tags are a vital part of your website, but avoid overuse of them. You do want to use alternative tags for your pages. Apply meta tags to keywords that you have researched to be the most popular amongst your target audience.

HTML tags are utilized to indicate the significance of specific text. Important text should be bolded so that it catches the reader's eye. Bold tags should be used on the titles of the pages, as well as important text throughout the page. Your main titles should always have a tag, while other sections of content, such as paragraphs, should have sub-lines. If you follow this tip, your site will be easier to navigate, and the search engine spiders will identify it easier. You should also be sure to incorporate keywords in titles along with tags to maximize the chances that the content will be properly identified.

Unique marketing strategies are always the best for Internet marketing. Webmasters often use SEO and other proven tactics to complement their primary marketing strategy; it is important, however, not to forget about internet marketing. It is very easy to have videos become memes. This means that fans of a piece of content share this content with all of their friends across social networking sites, until it seems like everyone in the world has seen it. While the popularity of these sites or videos is often short-lived, this brief burst of traffic can yield you great results. It's difficult to determine which things have the best chance of going viral. The best thing you can do is have content that is appealing, funny and different. Look through what has gone viral in the past to get a feel for what may help your site go viral.

As these hints only represent a sample of the Internet marketing strategies available, it is beneficial to use them as a beginning step only. Once in place, you can continue to seek further tips to enhance your strategy's success.

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